A unique wine and tapas bar specializing in local wines and delicious food.
With spacious indoor seating and ocean views, it is ideal for private events or just a moment to relax.
         Vino Locale invites you to come enjoy panoramic vistas from the wharf, great wines, and a little Santa Cruz charm!

NOTE that due to ABC licensing, we are limited to 21 and over. Our apologies to families who would like to enjoy our Wine Bar on the Wharf with children.

We specialize in small production boutique California wines.  Many of the wines are estate-grown and from family-owned wineries.  We feature wine tastings and other promotional events. Stop by for a wine tasting journey along the coast from Santa Barbara to Mendocino.

We are strong supporters and members of Slow Food and our support is reflected in the food and wine that we serve. We're committed to using seasonal, local, and organic products.


Art is a huge part of what makes our region of the world such a great place to live. We feature the work of local artists, including a “Meet-the-Artist" reception. Stop by for a glass of wine, a nibble, and enjoy the latest artwork on our walls.


Ryan Beauregard built the original Vino Prima wine bar in 2004, as the Beauregard Tasting Room. Larry Jackson started Vino Prima in 2009, with a vision of creating a locals' wine bar on the Wharf. With a strong local following and its wide views of West Cliff and the Boardwalk, Larry brought together community through local wine, art and music.

Over the years, many of our Vino Locale - Palo Alto regulars have asked us to open a second location in Santa Cruz. Our answer was always "When we find the right location...".

When we learned that Vino Prima was for sale, we knew we'd found the perfect spot for us to continue our tradition of bringing happiness to the community through local food, wine, art, and music. Join us!